Things to consider when viewing your figures
The figures on your dashboard are the people we can see: everyone who clicked through from your listing to your booking page, your website, your email or your telephone number, and everyone who sent you an enquiry through our form.
What they cannot show is the guest who reads your listing, remembers your name, and comes back a fortnight later through Google or straight to your own website. That booking will appear in your records under Google or direct. It is how referral traffic behaves everywhere — a magazine piece or a recommendation from a friend disappears in exactly the same way.
Guests often cannot say either. Somebody might spend two minutes on your listing, go away, and book the following week — by then they remember your website, not where they first came across you. That is not carelessness, it is simply how browsing works. So your figures and ours will never quite line up.
One thing worth doing if you track it: if your booking form asks guests how they heard about you, add Love Glamping to the list of options. People choose from what they are offered, and if we are not there nobody types it in.
How to bring that cost down
Your listing fees divided by the traffic we send you should cost you pennies an opportunity!
The figure is not fixed. It is your fee divided by the number of people we send you — so the more people we send, the less each one costs you. And how many we send also depends on you.
Change your photographs two or three times a year. A listing that looks like last season gets scrolled past. New photographs move you back up the searches and are the single biggest thing you control.
Put up a special offer or late availability. Both have their own search filters, so they put you in front of guests who are searching on exactly those terms — people who would never otherwise have seen you.
Tick every feature that applies to you. Hot tub, dog friendly, open all year. Those boxes drive the filters guests search with, and an unticked box makes you invisible to somebody looking for precisely what you have.
Check your booking link lands on a booking page. If it goes to your home page instead, you lose people at the last step — and those are the ones you have already paid for.
An advertiser who keeps their listing fresh can easily see twice the traffic of one who set it up and left it. Same fee, half the cost per opportunity.