How to bring that cost down
Your listing fees divided by the traffic we send you should cost you pennies an opportunity!
The figure is not fixed. It is your fee divided by the number of people we send you — so the more people we send, the less each one costs you. And how many we send also depends on you.
Change your photographs two or three times a year. A listing that looks like last season gets scrolled past. New photographs move you back up the searches and are the single biggest thing you control.
Put up a special offer or late availability. Both have their own search filters, so they put you in front of guests who are searching on exactly those terms — people who would never otherwise have seen you.
Tick every feature that applies to you. Hot tub, dog friendly, open all year. Those boxes drive the filters guests search with, and an unticked box makes you invisible to somebody looking for precisely what you have.
Check your booking link lands on a booking page. If it goes to your home page instead, you lose people at the last step — and those are the ones you have already paid for.
An advertiser who keeps their listing fresh can easily see twice the traffic of one who set it up and left it. Same fee, half the cost per opportunity.